Samsung FamilyHub Connected Living

PVI Film

CES 2017
Video showing product features and benefits
This is a video presenting Samsung’s IoT product, the FamilyHub, which was presented at CES in 2017. The kitchen is the center place of the family, we cook there, eat, or simply chat in there. It is more than useful to be able to be able to control your home’s appliances from one place. GRAPH Design cooperated with Czar’s director, Michael, and we worked together on the edit and VFX in order to properly showcase FamilyHub’s fuctions.
Even though it only shows basic information, in order to capture the feeling of a dynamic lifestyle, all the cuts were taken with a hand-held camera. The final bonus scene was assembled with a highlight on the Creative Scenes capabilities.